Unplug to Uplift
Empowering middle school students to be mindful of their social media habits and possess the tools to understand and manage their mental health.
Mission Statement & Objectives
Our mission is to engage and better the Peoria community, one campaign at a time. Through engaging educational tactics, rewarding opportunities, and relatable content, Elemental strives to empower middle school students (8th grade) to be mindful of their social media habits and provide them with the tools to understand and manage their mental health.
Informational
Hosting a 10-15 minute seminar with Dr. Viviani, a mental health professional from Bradley University, surrounding the topic of media-related anxiety and depression at our primary event.
Attitudinal
Witness a 30% increase in interest in reducing social media usage from pre to post survey. As well as 40% increase in understanding what mental health is and / or how to take care of their own in regards to social media.
Behavioral
Obtain 25% of students that were present at our primary event attend our follow up event. As well as having 20% of students who attended the primary event comment their favorite way to unplug on our website prior to the Chick-fil-A event.
Implementation – Longevity
Provide Sterling Middle 8th grade students with thought provoking information that will resonate with them and impact their behavior beyond just the campaign event
Community Partnerships
Elemental Media has partnered with Sterling Middle School and the Chick-fil-A in East Peoria, IL to create an event that will both educate the students about media literacy and provide them with the necessary tools and resources to manage symptoms of anxiety and depression they may stem from social media usage
Peoria Public School Foundation
In surveys conducted by OSF Healthcare, the highest proportion of children and adolescents using social media was found to be 11 – 14 year olds, averaging a screen-time of nine hours a day. The U.S. General discovered those spending an average of 3.5 hours a day on social media, are at double the risk of experiencing mental health issues including depression and anxiety. As such, we have decided to partner with Peoria Public School Foundation to reach this audience and reduce these behaviors before the students advance to the next stage of life.
Chick-fil-A (East Peoria, IL)
We have decided to partner with Chick-fil-A as an incentive to reward students for their commitment to learning about media literacy and taking action to combat the negative effects brought on by social media usage. As part of our partnership, Chick-fil-A has agreed to host the end-of-campaign event at their restaurant and donate coupons and snacks for the students to indulge. We were fortunate to work with Chick-fil-A as they have recently developed a Corporate Social Responsibility Plan that promotes partnerships to uplift and engage communities, which aligns with our campaign goals and objectives.
“This moment won’t last forever, take a step away from the screen and be present”
Elemental Media
Unplug. Uplift. Unify.
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